Ballinger Equine is celebrating a Win and a “Highly Commended” in both its entered categories at the prestigious Veterinary Marketing Association annual awards for excellence held at the Royal Lancaster Hotel, London on Friday, 16 March.
Marketing excellence amongst the very best in the UK
Ballinger Equine and Hillier Consulting secured a magnificent Win in the Practice Marketing Award for their New Practice Launch and “Highly Commended” for their entry in the Veterinary Marketing Award (VMA) national award category: Marketing Campaign Award (companies with a UK turnover under £12.5m).
Andrew Hillier devised and directed the business strategy and creative brief, commissioning international collaboration between legendary illustrator Brian Grimwood and renowned advertising director Morten Saether. The stylised horse and horse-head logos, selection of a contemporary, cool, sophisticated palette and application of contrasting Trajan and Gotham typefaces perfectly characterise Ballinger Equine.
Hillier Consulting’s practice brand guidelines cover the full panoply of applications for the Ballinger Equine identity and brand. Print, online, staff uniforms, vehicle liveries, product packaging, advertising, stationery, signage, PR and direct marketing are all executed in line with the comprehensive brand manual.
Andrew Hillier commented at the awards ceremony:
“For a young practice to be recognised alongside some of the biggest and best international veterinary pharmaceutical players is rewarding and exciting. We strive for excellence in everything we do and this includes our marketing, communications, PR and advertising.”
“Winning one category and being awarded “Highly Commended” in the other that we entered only a few months after launch illustrates what can be achieved by a start-up business. And this is just the beginning… We are recruiting new veterinary surgeons and support staff. Dr Ballinger and I are developing the practice at a steady pace, ensuring we deliver the same standards of excellence in the service we provide for our clients”.